editorial

Dog Tags, soldier
“Dog Tags”: making timely content marketing
“Dog Tags”: making timely content marketing 1024 632 BrightTALK Studios

The most compelling videos have stories that are both timely and personal. Even in the B2B space we want to learn something new and connect.  So, when BNY Mellon came to us with this project we were excited. Word had gotten out that an employee at the firm had found a dog tag on a…

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