content marketing

Video: BrightTALK Studios at Cisco Live 2016
Video: BrightTALK Studios at Cisco Live 2016 1024 577 BrightTALK Studios

This past June, we attended the annual Cisco Live conference at the Mandalay Bay in Las Vegas.  Our mission was to create high engagement social media videos for two new clients, Kentik and Illusive Networks.  As savvy content marketers, their goal was to  produce and share timely thought leadership social media videos in real time, while…

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Dog Tags, soldier
“Dog Tags”: making timely content marketing
“Dog Tags”: making timely content marketing 1024 632 BrightTALK Studios

The most compelling videos have stories that are both timely and personal. Even in the B2B space we want to learn something new and connect.  So, when BNY Mellon came to us with this project we were excited. Word had gotten out that an employee at the firm had found a dog tag on a…

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webcast production event conference video
Live webcasting at physical events
Live webcasting at physical events 1024 768 BrightTALK Studios

In an age of mobile business marketing and increased screen time, live streaming physical conferences or adapting a physical conference to a hybrid online event is one of the most important things a marketer can do for their product or their company. Live streaming will not only increase the size of your audience but will…

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BrightTALK at RSA 2016
BrightTALK at RSA 2016 1024 578 BrightTALK Studios

In early March, over 40,000 IT Security professionals descended upon San Francisco for one of the top industry events of the year –the RSA Conference. BrightTALK Studios was on hand to deliver valuable insights from industry leaders, including executives from BAE Systems, The Department of Homeland Security, the FBI, ATT, Paypal, and Intel. 28 videos…

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Webinar: Animation for Complex Stories
Webinar: Animation for Complex Stories 1024 576 BrightTALK Studios

In a seminal 1940’s publication, revised through the 1950’s and 60’s, Edgar Dale coined what has been called the “Pyramid of Learning”. He found, and it’s been tested and reproved any number of times since, is that interactive learning is the most effective activity for information retention, but a combination of visual and verbal learning…

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Webcast: Creating Video without Breaking the Bank
Webcast: Creating Video without Breaking the Bank 1024 571 BrightTALK Studios

According to InfusionSoft’s 2015 Small Business Survey, lead generation is a huge focus for SMB’s. Yet most SMB’s spend less than $1,000/month on marketing activities. Small wonder that 55% of business owners also cite time management as one of their biggest challenges. In this video roundtable, our panel of content strategy and marketing experts discuss how…

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event webcast conference
Webinar: Generate More Leads from Live Events
Webinar: Generate More Leads from Live Events 1024 313 BrightTALK Studios

In a recent survey conducted by the Content Marketing Institute, B2B marketers continued to identify in-person events as one of the highest-performing marketing tactics that they employ – followed only by webinars and video. But physical events can only reach so many people, and with each additional attendee your costs to hold the event increase.…

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