We took on the challenge. Through a trial-and-error creative exploration we arrived at a modern, polished style that combines video footage with graphics and animation. The creative style was ultimately applied across three new videos, then updated again with Cisco’s acquisition of OpenDNS.
With the launch of it’s new network security infrastructure “Umbrella”, OpenDNS came to BrightTALK Studios looking for a concise and compelling way to communicate their product’s capabilities. They also needed to update their brand’s look and feel in video and animation but couldn’t put a finger on what that new visual identity should be.
Helping a brand find their voice in video