BrightTALK Studios worked with both Legal & General and Tesco to deliver messaging that was clear, concise, conversational and without sounding preachy. We were given access to film in one of their stores and were responsible for all production and post-production, including dealing with the challenges that involved filming in an open and working supermarket. The end videos were used in presentations to groups of Tesco staff and featured prominently on the pensions area of their website.
Legal & General: Tesco’s Retirement Plans
Legal & General are Tesco’s pensions provider and they wanted to promote the importance of saving for retirement to Tesco’s staff. In order to make the content more personal to the entire workforce, it was important to have their employees telling their own personal stories.
Legal & General: Tesco's Retirement Plans
Telling human stories with a personal touch