Most marketers know that customer stories are the gold standard for content, but what options do you have when you can’t put a customer on-camera?
Most brands shy away from humor, and for obvious reasons. Done poorly, it’s an embarrassment to the brand. But done well, it makes a brand’s content stand out from the pack: suddenly it’s re-watchable, shareable, memorable.
Integrate tasked BrightTALK Studios with achieving both of these things: tell their customer story with a levity and perspective that would differentiate them from their competitors and make an impression…all while without having direct access to the customer. The resulting piece is entertaining and engaging, exactly what the situation called for.